The reimagining of the conference center signifies a major cultural evolution within the organization—one that moves away from traditional hierarchical norms and embraces a more open, collaborative leadership approach. Formerly known as Executive Row, the space once embodied separation and exclusivity. The renovation reflects leadership’s commitment to cultivating a transparent, inclusive environment that strengthens connection and interaction between leaders and their teams.

Each conference room incorporates brand-specific artifacts, visuals, and color palettes, creating a dynamic, immersive experience that highlights the distinctive character of each brand. By surrounding users with a cohesive visual identity rooted in individual brand values and aesthetics, the spaces celebrate the diversity of the organization’s portfolio while reinforcing a unified, engaging environment.