VPM Public Media

Looking forward to a beautiful day in the (new) neighborhood

Location /
Richmond, VA

Completion /
May 2026

Firm /
smbw

Size /
55,000 SF

Responsibilities

Project Management

Interior Design

Documentation

Furniture selections + specifications

Environmental graphics + signage design

The new facility brings together a thoughtful program, a deep sense of history, and a timeless architectural vision designed to serve Virginia for generations. Conceived as a stage for storytellers and their stories, the building creates opportunities for connection—between people, perspectives, and the broader community.

With the move from Chesterfield to downtown Richmond, VPM Media Corporation is creating a vibrant commercial development that reactivates the site, strengthens the street presence, and offers a meaningful community resource for educational and cultural events. The project includes a five-story program combining commercial office space, media production studios, and flexible community event areas.

The design centers on several key goals: building on VPM’s strong and enduring brand identity; ensuring long-term adaptability and connectivity; establishing a welcoming and bold first impression; incorporating holistic strategies that support building and occupant well-being; emphasizing transparency; and fostering community engagement while uplifting a diversity of stories.

Fun fact: The display niches along the main corridor provide space to showcase the media in all platforms-digital, printed, and physical.